Re-branding is a rare opportunity to start from scratch. I’ve had just that opportunity for two of the largest companies in the Southeast — one, the largest privately held wireless carrier in the U.S. and the other, a super-regional law firm that serves Fortune 100 and international clients.
And, as chance would have it, over time as they each moved their headquarters to new locations, they now own and occupy neighboring buildings and are prominent in the landscape. Each day I see these buildings and logos side-by-side, and I’m reminded of the strategy, creativity, and innovation that went into the important and complex process of building and launching a new brand.
Lisa Jordan 