Building Brands in a New Industry

It’s been called the “Next Great American Industry”: Cannabis.

What drew me into the industry is a combination of “creating something from nothing”, helping people gain access to products that enhance their quality of life, and pushing for the social justice that legalization brings.

The surprising — and refreshing — part that was apparent in my first week of the industry was the passion, the collaboration among competitors, and the savvy approaches to building a new industry.

I recently had a chat with Patrick Wagner, Associate Editor at Marijuana Venture magazine, about these ideas. Read more here.

“Award-winning marketing strategist sets out to make her mark with prolific cannabis consulting firm…”