Advertising options remain limited for cannabis businesses — even for ancillary services like consulting. While 36 states have legalized medical marijuana or adult-use cannabis, the giants controlling digital and social advertising have yet to loosen restrictions to allow for SEM, display advertising, and sponsored social posts.
As more states come online with adult-use, questions about advertising and marketing are top of mind for cannabis brands. AdAge covered the topic and included this quote:
Platforms like Facebook and Twitter, and paid search, will continue to be restrictive or simply off-limits to cannabis advertisers, and will likely remain that way until cannabis becomes legal at the federal level.
“Hopefully, the industry can put enough weight and influence behind a concerted effort to get these platforms to come around,” says Lisa Jordan, VP of marketing at Canna Advisors. “With digital and social, of all mediums, they should open up to cannabis advertisers given the ability to target only where cannabis is legal.”
Lisa Jordan 