Nimble and resourceful leader of brand building and brand transformations
Creating “something from nothing” is what I love to do best. I’ve had the good fortune to lead brand transformations for premier organizations including the largest privately held wireless carrier in the US, the #1 rated cannabis consulting firm in the US, an international law firm with Fortune 100 and international clients, and a leading non-profit foundation.
After making a jump from the corporate world, I applied my corporate branding and marketing strategy experience to the nonprofit sector with the desire and objective of making a shift to work more directly in giving back to people and communities.
For the previous nine years, I led the brand development, marketing, and growth strategy efforts for the largest privately held wireless carrier in the U.S. I have extensive expertise in building strategic plans and developing strong teams that have driven significant change, results, and progress in a highly competitive industry.
From there, “creating something from nothing” meant working in the rapidly growing cannabis industry. As VP of Marketing for the #1 cannabis consulting firm, I got to help build a new kind of industry that improves quality of life for medical patients and addresses social justice issues at the same time. And, most recently, I was tapped to help build a world-class brand for a Scotland-based ag tech firm as they entered the North American market.
In my spare time, you’ll find me enjoying the Colorado outdoors: from hiking trails on the Front Range to the the tops of 14,000 ft mountains, to snowy adventures in ski towns, or mountain lakes in a kayak.
Super Powers:
I speak business. I speak strategy. I speak creative.
I write a killer brief.
I am a self-starter with an inquisitive nature.
I have a keen eye for spotting insights that others gloss over. One of my earliest mentors calls it “grabbing things out of the air.”
I thrive at the intersection of brand, business, culture, and insights.
Key Experience:
18+ years of proven success in pressure-cooker environments and hyper-competitive, complex, and regulated industries.
Change agent known for making the complex simple, connecting dots, creating “something from nothing”, and building cross-functional, high-performing teams.
Rigorous focus on strategy-first and integrated approach to align brand, vision, and execution with authenticity.
Builder of inescapable integrated plans with meticulous planning, flawless execution, and sense of urgency to drive results.
Business Categories:
| Technology | Growth Phase |
| Wireless | Startup |
| Climate | B2B |
| Environment | B2C |
| Nonprofit | Retail |
| Consulting | Social Impact |
| Cannabis | Business Services |
Lisa Jordan 