Association of National Advertisers Marketing Analytics Leadership Award
“C Spire has won the 2014 Marketing Analytics Leadership Award — a $100,000 competition that spotlights companies leading the way in using analytics to improve marketing results and accelerate growth. Runners-up are business communications services provider Citrix and global semiconductor manufacturer Intel. As winner, C Spire will receive $50,000 for the company’s charities of choice, the American Heart Association and Operation Shoestring. Citrix and Intel will each receive $25,000 for charity, Girls Who Code and UNICEF, respectively.
Examples of C Spire’s excellence in analytics included:
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Increasing the effectiveness of customer retention campaigns by 50%
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Driving upsell campaigns that delivered the equivalent of an additional 3% of sales, with no additional distribution costs or employees
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Driving millions of dollars in incremental margin annually”
Top Innovator Award for Predictive Analytics
“Digital businesses are adept at using the web in conjunction with mobile, social, analytics and other technologies to not only boost sales, but also change their relationships with customers. The 2014 InformationWeek Elite 100 highlights companies that are leading this digital business revolution, redefining business models and reshaping industries.” -InformationWeek Editor in Chief Rob Preston
The IBM Excellence in Business Analytics Innovation Award — one of five globally — recognized C Spire in 2014 for acting as a true innovator, both internal and external to the organization, by sharing best practices and expanding the analytics footprint.
Lisa Jordan 