Association of National Advertisers Marketing Analytics Leadership Award

ANA Marketing Analytics Leadership Award
ANA Marketing Analytics Leadership Award
“C Spire has won the 2014 Marketing Analytics Leadership Award — a $100,000 competition that spotlights companies leading the way in using analytics to improve marketing results and accelerate growth. Runners-up are business communications services provider Citrix and global semiconductor manufacturer Intel. As winner, C Spire will receive $50,000 for the company’s charities of choice, the American Heart Association and Operation Shoestring. Citrix and Intel will each receive $25,000 for charity, Girls Who Code and UNICEF, respectively.
Examples of C Spire’s excellence in analytics included:
  • Increasing the effectiveness of customer retention campaigns by 50%
  • Driving upsell campaigns that delivered the equivalent of an additional 3% of sales, with no additional distribution costs or employees
  • Driving millions of dollars in incremental margin annually”

InformationWeek Elite 100 Award for Predictive Analytics. Ranked at #35.
InformationWeek Elite 100 Award for Predictive Analytics. Ranked at #35, overall, and #1 in Telecom.

Top Innovator Award for Predictive Analytics

“Digital businesses are adept at using the web in conjunction with mobile, social, analytics and other technologies to not only boost sales, but also change their relationships with customers. The 2014 InformationWeek Elite 100 highlights companies that are leading this digital business revolution, redefining business models and reshaping industries.”  -InformationWeek Editor in Chief Rob Preston


2014 Excellence in Business Analytics Innovation Award
2014 Excellence in Business Analytics Innovation Award

The IBM Excellence in Business Analytics Innovation Award — one of five globally — recognized C Spire in 2014 for acting as a true innovator, both internal and external to the organization, by sharing best practices and expanding the analytics footprint.

Written by Lisa Jordan

Creating "something from nothing" is what I love to do best. I've had the good fortune to lead brand transformations for premier organizations including the largest privately held wireless carrier in the US, law firm with Fortune 100 and international clients, and a leading non-profit foundation. Mostly recently, I have applied my corporate branding and marketing strategy experience to the nonprofit sector with the desire and objective of making a shift to work more directly in giving back to people and communities. For the previous nine years, I led the brand development, marketing, and growth strategy efforts for the largest privately held wireless carrier in the U.S. I have extensive expertise in building strategic plans and developing strong teams that have driven significant change, results, and progress in a highly competitive industry. In my spare time, you'll find me on a hiking trail and enjoying the Colorado outdoors with my spouse and our four mutts.

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