A premier non-profit foundation with a strong perception of the core brand was using a fractured brand hierarchy and visual elements that lacked cohesion and creative finesse.
As a foundational project in my first six months at the organization, I initiated and led a complete rebranding of the foundation. Working with internal staff leadership and our agency partner, I developed an overall brand strategy that includes brand hierarchy, vision and values statements, brand attributes, and visual branding elements
The result is a strategically and visually unified brand system that will help build brand equity across all sub-brands and programs and will help clearly convey the mission of the foundation.
Women’s Foundation: Before
Women’s Foundation: After
Lisa Jordan 